The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Tundra Shuttle Endeavour Campaign Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Category: Integrated Branding / Integrated Branding Campaign - Online
Build With Chrome Agency: M&C Saatchi/Mark / Sydney Client: Google Australia & Lego Category: Integrated Branding / Integrated Branding Campaign - Online
Days to Live Agency: CP+B / London Client: Diesel Category: Integrated Branding / Integrated Branding Campaign - Online
AT&T Brackets by Six Year Olds Agency: BBDO / New York Client: AT&T Category: Integrated Branding / Integrated Branding Campaign - Online
BMW 3 Series Digital Campaign Agency: kbs+ / New York Client: BMW North America Category: Integrated Branding / Integrated Branding Campaign - Online
Fiat 500 Abarth Agency: SapientNitro / Miami Beach Client: Chrysler Category: Integrated Branding / Integrated Branding Campaign - Online
SPARKLE YOUR IMAGINATION Agency: Dentsu / Tokyo Client: Kirin Brewery Category: Integrated Branding / Integrated Branding Campaign - Online
Levi's Fall 2012 Collection: Launch Agency: Wunderman / New York Client: Levi Strauss & Co. Category: Integrated Branding / Integrated Branding Campaign - Online
The Emoticon Project Agency: Razorfish / Glen Ellyn Client: Samsung Telecommunications America Category: Integrated Branding / Integrated Branding Campaign - Online
Hashtag Killer Agency: DDB / New York Client: WaterisLife Category: Integrated Branding / Integrated Branding Campaign - Online

2013 Interactive Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota

Tundra Shuttle Endeavour Campaign

Integrated Branding / Integrated Branding Campaign - Online

13076N

2013 Interactive Silver Pencil

M&C Saatchi/Mark / Sydney

Google Australia & Lego

Build With Chrome

Integrated Branding / Integrated Branding Campaign - Online

13077N

2013 Interactive Bronze Pencil

CP+B / London

Diesel

Days to Live

Integrated Branding / Integrated Branding Campaign - Online

13078N

2013 Interactive Merit Award

BBDO / New York

AT&T

AT&T Brackets by Six Year Olds

Integrated Branding / Integrated Branding Campaign - Online

13275N

2013 Interactive Merit Award

kbs+ / New York

BMW North America

BMW 3 Series Digital Campaign

Integrated Branding / Integrated Branding Campaign - Online

13276N

2013 Interactive Merit Award

SapientNitro / Miami Beach

Chrysler

Fiat 500 Abarth

Integrated Branding / Integrated Branding Campaign - Online

13277N

2013 Interactive Merit Award

Dentsu / Tokyo

Kirin Brewery

SPARKLE YOUR IMAGINATION

Integrated Branding / Integrated Branding Campaign - Online

13278N

2013 Interactive Merit Award

Wunderman / New York

Levi Strauss & Co.

Levi's Fall 2012 Collection: Launch

Integrated Branding / Integrated Branding Campaign - Online

13279N

2013 Interactive Merit Award

Razorfish / Glen Ellyn

Samsung Telecommunications America

The Emoticon Project

Integrated Branding / Integrated Branding Campaign - Online

13280N

2013 Interactive Merit Award

DDB / New York

WaterisLife

Hashtag Killer

Integrated Branding / Integrated Branding Campaign - Online

13281N

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